The features for app retention

Among the Shortcut features you will find the growth hacks that will boost your app's retention and help you with organic growht. If you need your app to become more sticky to grow user retention or you need a solution to be able to grow virally and organically, we have you covered. Even if you are looking to invest in downloads we give you the capabilities to get the most out of your investment.

App deep linking and deferred deep linking

Mobile deep links let you direct your users to your in-app content or to specific features within your app. They detect if users have your app installed or not and direct your users to the appropriate content.

Even users who have to download your app first in order to see your content are directed to your in-app content after download. This will have a great effect on your user journey and a positive ser journey will increase your app's retention rate.

  • Be Sticky
  • Grow Virally
  • Invest in Downloads
Get started

App marketing banners

Some of your new and returning users will land on your mobile website. Remind these users of your app by adding an app marketing banner to your mobile website. This will increase your app retention.

Your users will be directed to content they were engaging with on your mobile website and the banner detects if they have your app installed already or not.

  • Be Sticky
  • Invest in Downloads
Read more about app banners

App referrals and mobile word of mouth (wom)

You know the feeling when you read something and you think of a friend. Maybe it’s a common joke you have or maybe you think your friend could be interested in what you are reading. Content sharing makes it simple and easy for your users to share pieces of content in your app with their friends and contacts. This will help you grow organically.

  • Grow Virally
Read more about app referrals

Analytics

Knowledge is power! Our app attribution and analytics will give you all the information you need to optimize your customer journey and boost your app retention. Analyze and see which channel brought most of the users and optimize your app for conversion and retention.

  • Track & Analyze
Get started

Emails & Newsletters

It is said that most newsletter recipients will open your newsletter on a smartphone. Using short links in your emails will help you gain more app engagement through your newsletters as well as give your users a smoother user journey from when they click in your newsletter to when they land in your app.

  • Be Sticky
  • Invest in Downloads
Read more about newsletters

Social Media

Instead of sharing general posts about your app, you can now share more targeted posts about specific content or a specific feature within your app. The best thing about it is that you can direct the users you get through social media directly to that in-app content or that specific feature even though they'd have to go via the app store first.

Landing on the correct page within your app will improve yuur user experience and your app retention. Targeted social media posts also have a much greater chance to go viral and be clicked on.

  • Be Sticky
  • Grow Virally
  • Invest in Downloads
Read more about social media

Beacons

Improve app retention by communicating to your app users who are in or near your brick-and-mortar shop with iBeacons. Welcome them with a personalized message. Up sell to your shop visitors, make sure they know about your special offers and the products that might interest them. You could even offer them customer service directly on their mobile phone.

Why not set up a surprise offer only for your app users to surprise them and to engage with them.

  • Be Sticky
  • Invest in Downloads
Read more about beacons

Offline advertising

Your app users are out and about running errands, waiting for the train or at a restaurant. Wherever your users are, that’s where you should be as well. Make the most of the expensive space in print ads and increase yur downloads and app retention with QR codes and image recognition.

  • Be Sticky
  • Invest in Downloads
Read more about print

Custom Domain

Shortcut’s short links enable you to use a domain that fits your brand. Sharing your marketing links in social media will not only make the link look more trustworthy, the custom domain also increases your brand awareness amongst the people who click your link. This will have a great impact on your downloads and on your app retention.

  • Be Sticky
  • Grow Virally
  • Invest in Downloads
Get started

Custom landing pages

Create custom landing pages to direct your new app users to a page that is customized for them. A customized landing page will have a great impact on your app user's onboarding experience and he is therefore more likely to return to your app on a regular basis.

  • Be Sticky
  • Invest in Downloads
  • Grow Virally
Get started